Designed for banking with a smartphone instead of at a brick-and-mortar location, Facile is a bank for the millennial generation. It’s mobile-only platform gives customers the freedom to bank whenever and wherever they choose with no monthly fees or deposit minimums. Based on the customers spending habits, Facile offers rewards and upgrades on products and services they are already purchasing. As its name suggest, Facile is a new and easy way to budget, save and live life worry free.
Like any new product or service, Facile needed a distinct brand look, feel and tone to differentiate itself from the competition.
Using unexpected typefaces and both warm and cool color palettes to show a modern take on how “banking” can look.
In addition, the debit card will be available in several color options.