How can we help tackle the problem of child obesity in Mexico? Mexico now has one of the most obese population in the entire world. Experts say because of the epidemic their children would be the first generation to live shorter lives than their parents. Our challenge was to change the habits of Mexican children.
Seeing that the behaviors we sought to change were embedded in both the culture as well as the habits of Mexican people, we created behavioral interventions at the national level such as our reality TV show Hermosa Esperanza, as well as at the kitchen level with our 18 behaviorally designed kitchen products.
2 of the 18 designed kitchen products that were featured on the show were proposed by my team.