Jackson Health System is a community hospital with locations across North and South Miami-Dade County. Though Jackson has world-class facilities, physicians and staff that are with pregnant mothers every step of the way, the community’s awareness of this is very low.
Our task was to drive awareness of our maternity services, and show parents-to-be how much Jackson cares for their littlest patients. To align with our previous umbrella campaign "___ is Life" where the expertise and care from the Jackson team is second to none, the maternity campaign followed suit with Love is Life. Because when you are expecting a child, the strongest feeling is Love.