UHealth Jackson Children’s Care is among the largest networks of pediatric healthcare providers in the southeast United States. Specifically, Holtz Children’s Hospital pediatric emergency care team is committed to patient and family-centered care that ensures the highest quality of treatment.
However, the Holtz name and its association with Jackson Health System is less known to the Miami-Dade community than Nicklaus Children’s Hospital to its south and Joe DiMaggio Children’s Hospital to its north. We wanted to combat this lack of awareness, using a location-centric call to action, by targeting the local community within a 5-mile radius of the pediatric ER. An emergency (hopefully) doesn’t happen often, but when it does, Holtz Children’s Hospital pediatric ER is closer than you think.
We wanted to take a softer approach and just show kids being kids.
That moment when a child’s action may or may not end well. But if it doesn’t, Jackson’s pediatric ER is right around the corner.